- The Awards is positioned as one of the most trusted and prestigious business Awards program in Malaysia with emphasis on strategic management approaches. Its primary target audience is SMEs by nomination followed by secondary audiece in the non-SMEs corporate sector by invitation.
- The Awards serve as the highest accolades for the enterprises which have achieved utmost excellence in all key business management disciplines which form the strategic parts of organizational growth and sustainability.
- The Awards is reckoned as an authentic testimony and recognition of the business excellence of the enterprises in ever changing environment for even greater success locally as well globally.
- The Awards enable more enterprises to learn from the success stories and revenue models of the winning enterprises, and to benchmark themselves against the best in their pursuit of further excellence.
- The Awards also serves to motivate the winning enterprises to showcase and to spearhead Malaysian brands to the global market.
